the Designer
Trained on the bench, not on a screen. Everything below was shot in the studio over three days, on the people who actually make the clothes.
the Winter Collection
Eight pieces, cut in short runs.
the Summer Collection
Eight pieces, cut in short runs.
the Celebrities
Elham Ali
Saudi actress
Atelier study, the tailoring look
Nassif Zeitoun
Atelier study, the black look
the Process
01
Every season starts with what the mills have left, not with a sketch. Wool pinstripe, cotton canvas, technical twill: bought in short lengths, which is the honest reason a run ends when it ends.
02
Nothing is fitted to the body. The shoulder is dropped, the sleeve runs long, and the canvas is left unlined so the cloth can move and crease the way it wants to.
03
Embroidered, then applied by hand to the outside of the piece rather than hidden in a collar. It is the last thing that happens before a garment leaves the studio.
Maison Pluie, from the first lookbook
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